In August of 2020 Levi’s Vintage Clothing imprint announced their Fall/Winter 2020 capsule would be based on the aesthetics of indie bands from 1980s Louisville. The advertising rhetoric declares Louisville was an important site for proto-grunge, a musical movement which helped pave the way for the grunge revolution which would occur in Washington during the 90s. The advertising hinges on Levi’s products being the chosen … Continue reading Levi’s 501s and 80s’ Post-Rock: Pedophilia in Mass Media

The Beatles were subjected to a level of fame that had seldom, if ever, been seen in the world of mass culture before them. Not only did they sell out stadiums and arenas and perform for thousands upon thousands of screaming fans (some conscious, some blacked out with excitement and fervor), but their private life in public spaces was essentially non-existent. This hyper-popularity, as well … Continue reading Pressure, Dirt, and The Decaying Diamond: How What The Beatles Became Ended What The Beatles Began As