Interview: Snowsa Talks Internal Motivation, Saucy Delivery, Community

The first thing you’ve got to know about Snowsa is that she’s not picky about how you use her nickname; Snow, Snowsa, Snoprah Winfrey, and Snowko Onoh are just a few of her monikers

Snow, who blew up in 2018-19 with “Yank Riddim” and the ensuing Young M.A.-graced remix, continues to cultivate an international following.

Her fans stretch from Connecticut to Brooklyn, South Korea, the Caribbean, and across Africa.

Snow credits her ability to cover such expanse to her relationship with God, appreciation for her female forebearers in hip-hop, and her Jamaican heritage.

“It’s me and God at the end of the day, you know what I’m saying?” Snow says. “All you’ve got at the end of the day is yourself. Without that will and strength you can’t take care of anybody else.” 

Finding sources of internal motivation is one of life’s biggest challenges. While Snowsa wouldn’t profess to have everything figured out, she’s certainly been able to change her circumstances through self-belief and confidence.

On “Seperate,” the final track on Snowsa’s new EP Eve, the Connecticut rapper spits “Looked myself in the mirror and said you all I got twin.”

Snow named her new EP EVE because she wants to show love to the lessons Eve can teach us. 

“There’s nothing wrong with enjoying the fruits of your labor,” Snow says. “Life is full of yin and yang so I’m trying to show the positive aspects. You only hear the negative things that Eve done. You don’t look at it like a positive. We are who we are today because of that story, supposedly.”

The theme of giving women their flowers naturally brought us to hip-hop; a space where men are over-heralded by press and industry leaders as innovators. 

“Everyone worships Adam but Eve is the strong one,” she says. “Adam is the true follower.”

Snow named Lady Saw, Nicki, Cardi, Lauryn Hill, Left Eye, Missy Elliot, Foxy Brown, Lil’ Kim, Remy Ma, and Rah Digga as just a few of her favorites. 

She went on to express the importance of Jamaica to her identity and her music. She often raps in Patwa, and says the natural saucy state of her flow is due to her Jamaican heritage. 

The positive and healing energy of dancehall and reggae informs her approach to rhythm and melody.

“I’m always boppy even if it’s a sad song,” she says. “Dancing is a good form of feeling better.”

That energy will continue to flourish on her upcoming work.

“While [Eve} is rolling out I’m preparing for Snoah’s Ark,” Snow says. “It’s gonna be like Eve on steroids.”

She didn’t share many more details about Snoah’s Ark. One interpretation could be that Snow will try out two different iterations of her favorite styles of music, just as Noah brought two of every species on his ark.

When pondering her future, Snow sets her sights abroad, with dreams of touring internationally, particularly in Africa and Europe. She named South Africa, Nigeria, Ghana, Sierra Leone, and Manchester as her top destination priorities.

Snow’s immense talent, saucy flow, and dedication to herself will make these international goals a reality. In a world filled with trials and tribulations, she serves as an inspiring reminder of the power of faith, self-belief, and determination.

With her parting words in our conversation, Snow spoke on the ever-present topic of deadly drugs. She mentioned seeing a 19-year-old pass away recently in her hometown. 

“You don’t have to be embarrassed… It’s shame that makes people not want to tell anybody but it’s okay,” Snow says. “I’d rather you safe than not safe. Get help, it gets better.”

The impact of these tragedies serves as a poignant reminder of the importance of fostering supportive communities and access to resources for those struggling with addiction.

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